How UX research feeds into EarthScan

UXR is the abbreviation for: “User experience research” and is the area accountable for understanding who our users are, what are their pains and gains as well as to explore what it is like for somebody to use a particular product such as a website, or a digital product. Our team of UXR is accountable for analyzing this experience to make the end user experience of our product, EarthScan, as intuitive and fast-to-value as possible – no matter the user’s level of climate fluency.

In a recent interview with Women of Silicon Roundabout, Veronica discusses her UX research work at Cervest: “The future of business leans into Industry 5.0 which nudges us to find ways in which humans and technology can collaborate to enhance humans’ unique aspects, while at the same time making the most out of the opportunities that technology can offer humankind.”

To us, this means that ESG experts or risk analysts shoudn’t have to spend their time making time-intensive calculations and modellings. Instead, we offer the best science-backed climate intelligence and technology on-demand so that these professionals can use their time to add the most valuable human attributes such as curiosity, critical thinking, and complex solving problem. With our intelligence, people can make the decisions around how to address their risks and mitigate them to guarantee their business continuity and success.

At Cervest, we think it’s crucial that our customers have a seamless user experience, so they can surpass the complexities of physical climate risk and enable climate action. That’s why we have designed EarthScan to be as intuitive as possible, with bespoke support and access to climate science experts.

Our User Experience Research team at Cervest covers two key areas.

“In the first part, I focus on studying the experiences, needs, pains and journeys of professionals who work with climate data: whether that is a Chief Sustainability Officer, a Risk Manager, an ESG Consultant or a Climate Reporter, I seek to deeply understand what their daily jobs entail. Only when you understand your audience well can you fully connect with them and offer solutions that resonate with their needs.”

“On the other hand, I take time to deep-dive into the direct interaction that our users have with our products. We do this through usability testing sessions that allow us to observe how people use the tools and ask them follow-up questions on the go. The end goal is to collect and feed these users’ insights back into our product, to inform product strategy and design to ensure what we deliver in our climate intelligence platform meets users’ needs. For example, our product, EarthScan, is often praised for its intuitive UI design and easy navigation.”

The streamlined user experience is part of what makes EarthScan decision-useful. With its easy-to-navigate dashboard, professional services and in-product customer support, organizations can screen thousands of assets across multiple portfolios for climate-related risk, across multiple time horizons and emission scenarios. With our climate becoming increasingly volatile by the day, organizations must act on climate risk and get internal buy-in on action fast.EarthScan’s user-interface (UI) facilitates this

Organizations use EarthScan to discover, quantify and share climate risk across the assets that they own, manage or rely upon. Equipped with this climate intelligence on-demand, businesses and governments can create targeted risk adaptation plans in order to protect assets, communities and livelihoods.EarthScan is an essential step in any organization’s climate-resilient future – and the user experience at EarthScan is sleeker than ever.

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